Photo by cbower2366 on Instagram
Photo by wittynoggin on Instagram
As part of my talk, I revived the rearranging-corporate-copy idea of Corpoetics to write a poem based on Go Welsh’s profile copy.
Photo by @themodernchris on Twitter
I also took the chance to talk about a few interesting pieces of writing spotted over the last year or so.
Photo by thatgreenalien on Instagram
And it was my first opportunity to talk about a new version of this book, which will be coming out early next year.
The best part was being able to hear from six other speakers, all from different disciplines. To give an idea of the range:
Oskar Zieta talked about his studio’s mind-boggling technique for inflating steel with high-pressured air to create strong but lightweight forms, for use in everything from furniture to space stations.
Alisa Wolfson gave an insight into design as part of a big ad agency – she heads the Department of Design at Leo Burnett in Chicago. Recipeace is the award-winning D&AD White Pencil project, but I also liked this single-minded branding work for McDonald’s.
When Snøhetta turned its attention briefly from architecture to graphics, it immediately created one of the stand-out projects of the last decade. These Norwegian banknotes won a competition a while back and are coming into circulation next year.
Thanks to Craig Welsh and everyone who provided such gracious hospitality.