I recently had the strange experience of being quoted at length in the Daily Mail. They'd picked up on the recent top twenty slogans edition of Creative Review, which placed 'Beanz Meanz Heinz' at number one. The most entertaining thing was reading the 69 comments that followed.
It should be said that laughing at Daily Mail commenters isn't so much like shooting fish in a barrel as draining the barrel of water, nailing the fish to the bottom and hiring fifteen trained marksmen to spray them liberally with machine gun fire.
There is also the lingering suspicion that these may be spoof comments, possibly even written by someone at the Daily Mail to keep the traffic up. Nevertheless, they have the ring of truth about them.
The poll may have had most people pondering what makes a good slogan, and which one might be their personal favourite. That's most people. Daily Mail readers immediately fear for the future of our once great nation:
Mr G of South Yorkshire angrily dismisses Heinz and marches off to Aldi:
This sparks off quite a debate, with the suspiciously named Albert Hall:
Mr or Mrs Wind in the Willows tries to make the peace, reminding us that beans are good whatever the brand:
I'm not sure what this next comment is getting at, but I think they're suggesting a rewrite of the greatest slogan of all time:
Meanwhile, Paevo from across the Atlantic has perfected the Daily Mail tone of voice:
Paul from Lancashire makes what is surely a spoof comment, but then who knows?
A Spurs fan from North London makes a telling point that may lead to a reprint of the Creative Review issue.
But my favourite comment came from Mr M in London. It's not the spelling, it's the contribution itself:
There's a kind of genius in that one. My favourite is that one I can't remember.
The story appeared in the Mirror as well, but no one commented on it.
(Top image taken from The Guardian, following Google image search for 'Daily Mail reader'.)