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November 2014

Get Christmas all wrapped up

Giftwrap

(That headline is just to annoy the people behind this.)

A couple of weeks ago, we launched Perpetual Disappointments Diary: the appointments diary and journal with a series of disappointing twists. The London Metro has since described it as the ‘Best. Diary. Ever.’ which is our best review ever. Thanks to anyone who has ordered it or shared it in any way – greatly appreciated.

This post is to alert you to the fact that we’re now doing a gift-wrap service, so you can send the diary directly to your friends and avoid having to see them in person.

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Visit the store here and choose from the gift-wrapped (£15) or non-gift-wrapped (£13) versions.

Here is the video we used to promote the diary – haven’t posted it here yet. 

 

And on a related note, I found myself writing a weird thing mixing the lyrics of Every day is like Sunday and Blue Monday. It's called Every day is like Blue Monday.

Perpetual Disappointments Diary

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Today we release a new version of Disappointments Diary, which we first published in 2012. The new version (available here) comes in a larger, more cumbersome format, suitable for use as a journal and week-to-view appointments diary. It’s not specific to one year and can be used any time, hence the name Perpetual Disappointments Diary.*

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As before, the diary contains a weekly demotivational proverb, combining new ones with the most depressing of the old ones.

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Targeting the international loser, we have included a section of Useful Phrases translated into French, German, Spanish and Mandarin.

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Other additions include Bank Insecurity Questions (first published on McSweeney’s Internet Tendency), Personal SWOT Analysis, double the amount of Notable Deaths, and templates for Apology Notes and Passive-Aggressive Notes.

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The diary comes with months and dates marked as normal, and a sheet of Monday stickers to mark the start of each working week. Dimensions are 210mm x 130mm.

Creative Review have written about it here.

Our strategic rationale is that it’s hard to do a new diary every year and there’s only a short window in which to sell each one, so by doing a Perpetual version, we free ourselves from having to do it again, while allowing us to flog this one grimly for years to come. 

Perpetual Disappointments Diary is available from disappointmentsdiary.com for £13+p&p

This version is written and designed by Asbury & Asbury, based on an original design by Jim Sutherland, Hat-trick Design and Sue Asbury. You can read more about the original version in these previous posts

Please buy the diary now.

 

* The name was Sue’s idea, which is pretty good for a designer.