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March 2014

Text sells

Screen Shot 2014-03-25 at 09.52.56

It’s nice to have played a small part in the return of design title Grafik, now in online rather than print form.

The new site is interestingly text-led for a design site and the same approach has been carried through into its advertising. Rather than garish banners fighting for attention, Grafik is running text-only ads that are consistent with the editorial style, while still being clearly marked as ads.

I’ve helped write some house ads explaining the new approach, and written an essay about the continuing power of good writing in advertising and design.

Read the full article here.