The March 2014 edition of Creative Review includes my review of Brand New: The Shape of Brands To Come, by Wally Olins. If you’re a subscriber, you can read the article online.
The book is released on 7 April and available to order.
For anyone interested, the article references a number of sources:
Adrian Shaughnessy – Why designers should give branding back its soul
Michael Johnson – Mind the gap
Terry Eagleton – Reading On Brand