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February 2014

The grand old man of brand

Wallyspread
The March 2014 edition of Creative Review includes my review of Brand New: The Shape of Brands To Come, by Wally Olins. If you’re a subscriber, you can read the article online.

The book is released on 7 April and available to order.

For anyone interested, the article references a number of sources:

Adrian Shaughnessy – Why designers should give branding back its soul

Michael Johnson – Mind the gap

Terry Eagleton – Reading On Brand 

Talking point

Cp_4

Following Jonathan Meades’ exploration of brutalism which began on BBC4 last night, I thought I’d post this interview with Wilem Frischmann, the engineer who built Centre Point in London.

I spoke to him in 2011 as part of a project (with hat-trick design) exploring the history of Centre Point, a building whose hypnotic honeycomb façade and decorative patterns belie the ‘brutalist’ label that is often attached to it.

Cp-drawings

Wilem Frischmann is now a grand old man of engineering, a partner in global firm Pell Frischmann and father of Justine, lead singer of Elastica. But when Centre Point was being built in the early 1960s, he was just starting out and keen to make a name for himself.

The whole thing was an amazing piece of engineering, built in record time using a single crane and no scaffolding. At the time, planning details weren’t available to view so readily, so Londoners played a continuing guessing game wondering how tall the tower would get.

Cp-build

I was struck by how hands-on the project was for Wilem Frischmann, to the point where he personally ventured into a 100-foot narrow bore-hole beneath Tottenham Court Road to check the strength of the foundations – and nearly didn’t make it out again.

The interview is on the Centre Point blog and is in three parts:

Part one
Part two
Part three 

An interview with hat-trick

Hattrick1_0

Having just posted an interview with myself, here’s one with me doing the interviewing.

I’ve been fortunate to work with hat-trick a lot in recent years, on projects including Victoria hoardings, Centre Point, Ebbsfleet Valley and Help Musicians UK. They also collaborated with us on Disappointments Diary 2013.

Now they’re the subject of a book by Chois Publishing (part of its We Love Graphic series), for which I’ve written the introduction, an extended case study about their work with Imperial War Museums, and an interview with two of the company’s founders, Jim Sutherland and Gareth Howat.

Hattrick3_0

The interview has been re-published on the Creative Review blog and you can read it here

The book is called 240pp of thoughts and you can order a copy from the hat-trick shop.