A post to point you towards the Johnson Banks Review of the Year 2012, which has become something of an industry institution. I sent in some contributions that made their way into the mix and won me a copy of the new edition of Problem Solved in return. A good way to start the year.
If you haven’t already moved on from 2012 retrospectives, the full list of contributions I emailed went like this:
Mike Dempsey’s six-part story of CDT. Lovely balance of personal and professional insight.
Over-hyped thing you’d like to see the back of (and that Creative Review should probably stop covering)
Pantone colour of the year. A tired but frustratingly effective PR ruse.
Best ad of the year
Channel 4 ‘Meet the Superhumans’ Paralympics promo. Still electrifying to watch.
Worst ad of the year
Colgate ‘focus group’ – possibly the most excruciating thing ever committed to film.
Second worst ad of the year
Facebook is a bit like a chair, sort of, if you think about it.
Writing project of the year
Ma’amite. Single word, but pretty good.
Best creative project of year
Olympic opening ceremony, obviously.
Worst creative project of the year
Olympic closing ceremony. Conceived by "a hugely powerful establishment creative director who is not actually creative."
Best creative of year
Design of the year
The Heatherwick cauldron is the obvious and deserving choice, but the gold postboxes were a lovely touch.
Influential design project of the year
gov.uk by Government Digital Service. Still an epic work in progress but on course to be a major design and writing achievement.
Design story of year
The Comedy Carpet not getting in-book at D&AD. An indictment of the design judging culture that ought to be a tipping point, but probably won’t be.
Unfortunate book of the year
The Snowman’s Journey – the book of the John Lewis ad.
Brand refresh of the year
Ecce Homo restoration.
Worst brand use of Twitter
This ‘topical’ tweet from @YahooNews:
Last week a Moscow judge sentenced a band to two years in prison. What musical act would you send to lockup and why?
Website of year
Quote of the year
“Hard work and grafting.” Mo Farah after winning second gold.
Worst brand campaign
Mini Cooper sponsoring what turned out to be a deadly weather front.