Mr Small Print

I sometimes miss writing Mr Blog, a character who lived a brief but intense life in late 2010, documenting all the ‘Mr’ shops on Britain’s high streets.

So it’s nice to see him immortalised in a small way in the credits of this year’s D&AD Annual, a copy of which has just arrived at my door.

Mr Blog was approached  by Venture Three to help with the writing on the rebranding of Little Chef – at the time, they didn’t know who was behind the blog and whether I did any commissioned writing. Mr Blog had to adapt his voice to fit with Little Chef’s more populist positioning, but hopefully a few traces remain.

Well done Mr Blog.*


* And well done Mr Tweets too.