(This is something I was moved to create while pondering the gap between the Tone of Voice to which a brand aspires and the reality it usually achieves. See previous post for more reflections on wackaging and the trouble with copywriting.)
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(This is something I was moved to create while pondering the gap between the Tone of Voice to which a brand aspires and the reality it usually achieves. See previous post for more reflections on wackaging and the trouble with copywriting.)
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This is a great visual representation for brands full stop. As superficial as branding is sometimes perceived I'm sure very few organisations would want to be Timmy Mallet.
Posted by: Designer | 13 July 2012 at 13:34