If you’re vaguely connected to the world of social media, you’ve probably heard about 3½-year-old Lily Robinson and her letter to the manager of her local Sainsbury’s store.
Lily had quite reasonably spotted that Sainsbury’s Tiger Bread looks more like a giraffe and suggested a name change. Customer manager Chris King wrote a cute reply, agreeing that the name was ‘a bit silly’. As these things do, it subsequently ‘went viral’ on Facebook and elsewhere. In a clever move to keep the family-friendly PR story going, Sainsbury’s has now officially renamed the bread.
It’s only a change to a single word, but it’s well observed, rooted in the visual appearance of the product, and may well lead to a surge in sales. All of which leads me to wonder whether Lily Robinson could become the youngest ever winner in the D&AD Writing for Design category.
The deadline is tomorrow Lily, so it’s time to get your pocket money out.