The new issue of Creative Review features the top twenty slogans of all time, with 'Beanz Meanz Heinz' a welcome winner.
I ended up being closely involved in the issue, joining the panel to decide the top twenty, writing an introductory article for the magazine, and being asked to ponder ideas for the front cover.
The front cover is normally an entirely visual affair, but there seemed a good opportunity to do something more words-based. The natural answer was to use the slogans in some way and I thought it would be good to compress them all into one big slogan. Given the quality of its constituent parts, it must logically be the best slogan of all time.
This is how it reads:
Keep calm and just do exactly what it says on every little finger lickin’ tin of beanz and pop because you’re never knowingly worth the parts other beers cannot think different with flowers are you the real thing we don’t care have a break make love not vorsprung durch fraternité or hate it and carry on.
Catchy, isn’t it?
Feels like a rare honour to write a Creative Review front cover, albeit by cutting and pasting words by other people.
Will write more about the results in a separate post. (They've already been picked up in the Daily Mail, which is deeply unsettling.)