It’s National Poetry Day and I’ve realised I’ve never written on this blog about a poetry sideline I’ve been working on for a while.
I came across the Ted Hughes poem via Twitter and fell into conversation about it with @byleaveswelive (the Scottish Poetry Library), @inpressbooks (independent poetry distributor Inpress Books), and @effektive (Glasgow design firm Effektive Studio). It became obvious that there were many more WrapperRhymes waiting to be written, so a site was born.
Greig Anderson at Effektive created the brand and website, and did a brilliant job of it. It has a clean, clinical look that contrasts nicely with the messy handwritten wrappers that form the content (often very poorly photographed by me).
What fascinates me about the whole thing is the idea of having an ‘original version’ of a poem. There’s a very direct relationship between the poem and its physical expression on the wrapper. It means each poem is a one-off – only one copy of it exists. This is something that poetry in general lacks – yes, there’s a certain thrill in owning a first edition of a book, but it’s usually still one of several hundred copies. But there’s something special about a poem that only properly exists in one form.
Hopefully one day we’ll put on an exhibition of the poems in their original state.
In the meantime, submissions are very welcome. You’ll see many of them are light-hearted tributes to their product, but I think there’s also scope for more oblique and personal poems – maybe using the brand name as a cue word for a poem on something entirely different. I’m convinced there’s a potential Waste Land to be written on a bumper bag of Wotsits.