You may remember I blogged a while back about a Brent Council online survey regarding the branding and messaging for its new recycling initiative. The one that led me to reflect that, in many instances, "consultation is a hollow, life-sapping, time-wasting distraction for people who are too lazy, lily-livered and feckless to make even the smallest decision for themselves." The full post is here.
Well, you'll be pleased to know the consultation exercise is now complete and the new initiative has been launched. After much consideration, they've gone with 'recycle more' in a friendly lower-case font, against a green background (interesting innovation there), along with a picture of an ethnically-balanced group standing cheerfully beside some bins.
Good work, Brent. I'm glad we were able to help.