You may remember I blogged a while back about a Brent Council online survey regarding the branding and messaging for its new recycling initiative. The one that led me to reflect that, in many instances, "consultation is a hollow, life-sapping, time-wasting distraction for people who are too lazy, lily-livered and feckless to make even the smallest decision for themselves." The full post is here.
Well, you'll be pleased to know the consultation exercise is now complete and the new initiative has been launched. After much consideration, they've gone with 'recycle more' in a friendly lower-case font, against a green background (interesting innovation there), along with a picture of an ethnically-balanced group standing cheerfully beside some bins.
Good work, Brent. I'm glad we were able to help.
Ha..haha.. Are we amused/incredulous only because of the industry we are in?
Posted by: Rosie Milton | 26 October 2011 at 11:35
I'm actually not that bothered about the work itself, and I doubt the public will be either. It's boring, formulaic, but just about fit for purpose.
What's breathtaking is the sheer amount of time and energy spent going through the motions of a 'consultation'. If you're going to produce stuff like this, just get on with it – it ought to take five minutes, and four of those are booting up the Mac. I imagine the public would feel the same way – nothing like a bit of council time-wasting to get people's backs up.
Posted by: Nick Asbury | 26 October 2011 at 12:52