« Mr Blog meets Little Chef | Main | Blast/Bless »



So agree
Crowd sourced design. YUCK!
What daft questions. Bet it turns out a mess, but to be fair to the public didn't look like they had much of a choice.

Pete Clark

Depressing isn't it? My company is currently moving towards carrying out more research and user testing before, during and after project launch. We have found that this brings to light useful insights and genuine problems which may otherwise have gone unnoticed.

I believe that well structured, considered research can always improve projects. Inane surveys like this only undermine those who are doing things properly. They make the research phase look like a waste of time.

Robert Hempsall - Information Designer

I don't have too much of a problem with the concept of crowdsourcing for opinions, but only when you're putting out a limited number of quality options. The approach in the Brent survey seems to have been the output of a matrix combining A+B, A+C, A+D, A+E, B+C, B+D... and so on.

P.S. Dilbert has spoken more sense in one strip than many business books do in a hundred pages.

Graphic Designers

This is so typical of local councils. Rather than get a team together who know what they are doing they put it out to the public so there's no comeback on them when something utterly amateur is churned out. When did we stop trusting professionals?


The thing is, I've BEEN that person who does that consulting. It's not because they don't know how to do it. And it's not "crowdsourcing," which kind of sounds like laziness. Public sector agencies do it because they HAVE to be seen to be working with their stakeholders, the local residents. And if you don't think so, try being the press or communications officer when something *doesn't* get consulted on!

Having said which, I agree... I don't work in those jobs any more.

Nick Asbury

Thanks Katy, that’s an interesting perspective on it. I agree this is a case of consultation rather than crowdsourcing in the strict sense – they’re not actually asking anyone to design a logo, although the questions are so detailed they come pretty close. (As Robert says, it’s effectively an exhaustive matrix of every possible option.)

I also agree that consultation is politically useful on many occasions – in fact, I believe this is its primary goal. It’s less about improving the creative product and more about steering it through the political process of getting accepted.

That can be a smart thing to do in the right hands – it helps you win people over to a brave idea that might otherwise be rejected. But in the vast majority of cases, I think it’s used for the opposite reason – to avoid blame for a half-baked idea that everyone knows isn’t going to work.

By the way, I notice the Brent survey is still up and running - can't wait to see the results...

The comments to this entry are closed.