I was delighted to pick up a yellow pencil in Writing for Design at the D&AD Awards last week. It was for the 1,000-word poster I wrote for photographer Paul Thompson, designed by The Chase. The entire campaign also made it in-book in Graphic Design, and picked up a silver and bronze at the Cannes Lions, in typography and posters respectively.
I enjoyed writing that 1,000 word piece – not often you get a chance to stretch your writing muscles that way on a commissioned project. (Is this a good time to mention there’s a typo in it? Probably not.)
The proofreading site I wrote with Wheatcroft&Co also made it in-book in Writing for Design. Two projects with Hat-trick Design – Victoria hoardings and Mapping London – are also in-book, in both cases more for the design than the words.
It was an enjoyable night at D&AD. They seemed to get a lot of stuff right this year – more money behind the bar, instead of paying for a celebrity host. A nice venue complete with a fairground (albeit one that closed too early). And combining the student & professional awards was a good thing. Only problem is the awards still go on a bit and you don’t get any real sense of the work itself. But then I guess that’s what the Annual is for.
The other downside was the continued under-representation of the design world – probably not what the founders of the Design and Art Direction Awards had in mind. The Graphic Design category seems to be stuck in a downward spiral of mutual miserliness. Someone surely has to press the reset button at some point.