Earlier this year, we began a project called Mr Blog, aimed at documenting all the ‘Mr’ shops on Britain’s high streets. Since then, the estimable Mr Blog and his sidekick Mr Tweets have documented around 80 shops, ranging from Mr News to Mr Vacuum Cleaner.
Today was a special day as Mr Blog posted his best ever sighting: Herr Kutz of Southampton.
Beyond the puns and wordplay (which are good enough in themselves), there is something quite inspiring about all the brands Mr Blog has featured. Most of them are independent local businesses instinctively tapping into a form of branding that works brilliantly on its own terms: advertising clearly the service on offer, and giving it a nice personality.
It’s been good fun exploring the way they write about themselves on their websites, or advertise themselves on their signage. While they may be worlds away from the sophisticated strategies of high-end brand consultancies, these brands nevertheless show a similar desire to play with language to build a personality and tell a story. (As does Mr Blog himself, whose personality has emerged over the course of his blogging – something that was only loosely intended at the start.)
Despite reaching this undoubted peak today, the project will continue for the foreseeable future, at least while there are still Misters to be blogged.