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Let's hope London Undergrind goes the whole way and asks Landor to rename the line and give it a new identity. I bloody hate Edgware Road, by the way. It takes me back to the days I was taught about Limbo by nuns in a cellar.

Nick Asbury

Think you may be 'over-sharing' there, Tim.

Agree about the rebranding though. Fully expect Wolff Olins to come up with a 'dynamic' identity featuring a tadpole wriggling its way across a range of contemporary visual backdrops, thus involving the consumer in an ongoing inclusive dialogue.

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