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Helen Baker, Concise Content

This book's been on my Amazon wish list since Roger's interviews appeared on 26.org.uk, so I'm looking forward to reading it.

And who says good writers have to be good interviewees too?!

However, the book cover does leave me wondering... why the upper case 'C' for 'Copywriting', when 'brilliant' has a little 'b'?

Nick Asbury

Yes, I know what you mean. It's part of a series of 'brilliant' books, including 'Brilliant Business Writing' by 26's Neil Taylor. Or should that be 'brilliant Business Writing'. One of those cases of grammar succumbing to the higher powers of Brand Consistency.

(Have to say, I do think the design of the book is a bit rubbish. Not Roger's fault, obviously.)

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