Given that one half of Asbury & Asbury is Liverpool and the other Everton, there are mixed feelings here about the fortunes of Michael Owen, former Liverpool and England football legend, now languishing at relegated Newcastle United, and reduced to advertising himself for sale in an already-infamous 32-page brochure.
Speaking as the red half of Asbury & Asbury, I’d happily have worked on the copy for free. That said, when faced with the brief, I’d like to think my advice would have been “Don’t produce a brochure at all”. Does anyone really need to know Owen’s brand values include ‘Cool’, ‘Dynamic’ and ‘Sincere’?
It’s almost as though the award-winning Christopher Doyle Identity Guidelines have found their counterpart in real life. Not sure if Owen has a colour palette, but he certainly doesn't look great in black and white.
UPDATE: This has since been picked up in a good article on Creative Review’s blog, as well as by fellow wordsmith Rishi Dastidar. Thanks also to Effektive Design who originally brought our attention to it. The latest breaking news is that Hull City are interested in making a bid. Not one to enter for the Design Effectiveness Awards.
And of course Michael can now add 'mercenary' and 'turncoat' to his brand values. Of all the clubs in all the world...
Posted by: Jim Davies | 06 July 2009 at 18:09
Yes, not sure how it fits with his stated values of 'respected', 'devoted' and 'sincere'.
Still, at least it wasn't Everton.
Posted by: Nick Asbury | 06 July 2009 at 18:31